Mass Unfollow People on Instagram

Increasing your list of followers on Instagram can help you gain new clients. Our previous tutorial has explained how to mass follow the followers of your competitors or influencers of your industry. By doing so, you can expand your presence on Instagram, as 35 % of the people you follow will follow you back.

However, Instagram doesn’t permit to follow more than 7500 accounts. Once you get to that number, you will reach a dead end. From that point on, you will need to start unfollowing some people, so as to pursue your quest for leads. You need place for those new accounts you will follow.

Unfollowing accounts may not be an easy task, though. Depending on the number of accounts you may need to unfollow, the action could take hours. Fortunately, PhoneBot has the perfect tool to make this experience much more pleasant.

Keep on reading to find out how to mass unfollow people on Instagram using PhoneBot.

1. The Unfollow Daily Limit

As explained in the previous tutorial, you can not unfollow more than 150 accounts per day. If you Instagram account is freshly created, the number reduces by 50. However, discarding a hundred profiles in a day may trigger Instagram’s alarm. That’s why PhoneBot recommends being discreet, and keeping the unfollow limit at a reasonable amount.

2. Configure PhoneBot to Unfollow Multiple Instagram Accounts

2.1 Download and Install PhoneBot on Your Computer

If you haven’t installed PhoneBot yet, you can test it for free. There is a guide that explains step by step how to install it and a video knowledge base that describes the process from scratch. Our live chat is at your disposal to help you whenever necessary. You can also contact us by WhatsApp or phone at +33767371715, or by email at

2.2 Configure the “Unfollow People on Instagram” Task on PhoneBot

Once you have downloaded, installed and correctly activated the PhoneBot software on your computer, you need to create a campaign and configure the desired task.

Create a new campaign mass message Instagram influencer

You can pick any name you want. Remember that a campaign is composed of one or several tasks.

Name your campaign bulk message Instagram influencer

Then choose the desired task. In this case, select “Instagram Unfollow” under Authority.

Another way to access the task is by using the left menu. There you will find all the tasks sorted by categories and platforms.

Make sure to choose the right task. If you accidentally click on the wrong one, you can unselect it at any time.


Once you land on the task page, you can start configuring all the details of the specific task.

The safety of your Instagram account is our top priority. To avoid triggering any spam alert, we strongly recommend keeping to the PhoneBot limit of 20 accounts (unfollowed) per day.


There’s no need to set any targets. PhoneBot will automatically unfollow some accounts, starting by the first ones you followed since the creation of your Instagram account. In other words, the accounts that have been longer in your list.


Once you’ve created your messages, do not forget to save your configuration and enable your task.

Then, enable your campaign on the Campaigns page.

Enable Campaign

3. Run PhoneBot to Unfollow Multiple Instagram Accounts

To execute the campaigns, you need to use the PhoneBot software already installed on your Computer.

You can run your tasks from any of the first two tabs of the PhoneBot software (see image below). The first tab enables you to execute your whole campaign, which is to say, all the tasks configured in a particular campaign; whereas the second tab allows you to execute one specific task from a campaign. Make sure to choose the right campaign and device (this task can be performed either in a computer or a smartphone). Then just click on “Run”.

Run Campaign

For further and more detailed information on the campaign and task execution, please refer to this detailed tutorial.


Follow and unfollow are two basic actions in the social media dynamic. Unfollowing accounts is necessary to keep your auto-follow task running. To allow PhoneBot to unfollow some accounts at your place, just enable the task, and the robot will do all the lifting for you.

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