Sending a DM to Multiple Post Likers and Commenters on TikTok

TikTok’s popularity is not recent. Launched in 2016, the Chinese app gained a big audience in its first years (especially in Asia and the United States), reaching over 200 billion mobile downloads by 2020. It is nonetheless important to point out that the Covid pandemic accelerated the expansion of the platform. Lockdowns around the globe pushed people to explore other ways of expression, and TikTok’s recipe conquered the hearts of many. Just in the first quarter of 2020 there were 315 million installations of the app: a worldwide record. 

One cannot question the charm of TikTok: the short-form videos app challenges the creativity of its members and provides them a fantastic podium to communicate with their public. From a simple hobby, the platform has become a source of revenue for many content producers (TikTokers). The more followers and views, the more influential a TikToker grows. Moreover, brands do not hesitate in sponsoring channels in order to reach bigger audiences. Influencer marketing has incredibly boomed in these late few years. 

With currently 1 billion monthly active users around the globe, TikTok is a must in your marketing strategy. Whether you aim at contacting influencers or just reinforcing your TikTok presence by creating content, you need to develop a good strategy in order to make the best out of this platform.

TikTok Potential

90 % of the platform members use the app every single day. Moreover, they’re really active. More than a half of TikTok users create their own content, while 68 % watch other users’ videos on a daily basis. Considering that TikTok goes beyond dancing videos, we can foresee the gold mine that hides underneath the surface. Nowadays content creators do more than just twirling in front of the camera: they discuss different subjects, defend social issues, advocate for change. The dynamic of TikTok has opened new doors to expression.  

With all that febrile activity, imagine how many people your brand can reach with a well-designed marketing campaign. Finding the audience that could potentially relate to your product or service could increase your client base and improve your numbers. All you need to know is where to find these people and how to contact them. This is where PhoneBot comes to the rescue.

Keep on reading to discover how to mass DM people liking and commenting posts related to your niche.

1. The TikTok Account

Whether you’re using a new TikTok account or an old one, there shouldn’t be any difference in terms of the DM limit. TikTok doesn’t seem to apply any form of restriction to newcomers. The only restriction known in the platform is the minor’s activity. Recent changes have disabled the DM feature for users under 16. In other words, to be able to send direct messages the user must be at least 16 years old.

1.1 The DM Limit and Restrictions

There doesn’t seem to be a message limit per day. In any case, we always recommend being cautious and sticking to a reasonable amount of messages per day, so as to avoid triggering any spam alert.

However, there’s one restriction concerning direct messages. Unlike other platforms such as Facebook or Twitter, TikTok doesn’t allow the user to contact another member unless they’re friends. Furthermore, befriending a user isn’t as simple as in other social media. To become friends with a TikTok member, you have to follow them and simultaneously be followed by said user, otherwise your messages will never get to them.

Given this restriction, PhoneBot will first follow the user you’re trying to contact. Once the user follows you back, your message will be sent.

2. Create a List of Popular TikTok Posts 

The easiest way to define your targets is by performing a search on TikTok. All you need to do is search for a keyword related to your activity. You can also search for your competitors, as their followers will certainly be interested in your product as well. In either case, you can use the TikTok search field.

Let’s suppose you’re in the coffee business. If you search for coffee, you will come across different results.

You will immediately find the most popular post in the platform containing your keyword. Choose the posts with the highest numbers of views, as they will surely have more likes and comments.

Now click on the posts to find out the number of likes and comments they have received. The picture below shows a perfect target for the campaign given its popularity (2.2 million likes and 13 500 comments).

Once you’ve identified the most commented and liked posts related to your niche, copy the URL of said posts and paste them in a Google spreadsheet.

3. Configure PhoneBot to Mass DM Post Likers and Commenters on TikTok

3.1 Download and Install PhoneBot on Your Computer

If you haven’t installed PhoneBot yet, you can test it for free. There is a guide that explains step by step how to install it and a video knowledge base that describes the process from scratch. Our community forum, the live chat, and our VIP ticket support are at your disposal to help you whenever necessary. You can also contact us by WhatsApp or phone at +33767371715, or by email at support@phonebot.co.

3.2 Configure the “Send DM to TikTok Post Likers and Commenters” Task on PhoneBot

Once you have downloaded, installed and correctly activated the PhoneBot software on your computer, you need to create a campaign and configure the desired task.

Create a new campaign

You can pick any name you want. Remember that a campaign is composed of one or several tasks.

Name your campaign

Then choose the desired task. In this case, select “TikTok Post Likers and Commenters” under Cold Messaging.

Another way to access the task is by using the left menu. There you will find all the tasks sorted by categories and platforms.

Make sure to choose the right task. If you accidentally click on the wrong one, you can unselect it at any time.

THE MESSAGE DAILY LIMIT

Once you land on the task page, you can start configuring all the details of the specific task.

As mentioned before, the message limit per day is a detail that should never be disregarded. We strongly recommend keeping to the PhoneBot limit of 15 messages per day.

THE TARGETS

Provide PhoneBot a Google spreadsheet containing the TikTok posts’ URLs. We have previously seen how to find popular post using the TikTok search tool. All you need to do is copy and paste the URL of your spreadsheet in the corresponding field.

THE MESSAGE

For this task, PhoneBot proposes only text messages, as TikTok doesn’t support voice messages. You must set a specific series (until reply or without interruption). Keep in mind that you can write up to 4 messages. Don’t forget that before sending any message, PhoneBot will first follow the users you’ve targeted. Once they follow you back, your message will be sent.

If you want to send just one message, fill in the first text field. To send only two, complete the first and second text fields, and so forth.

For further and more detailed information regarding the message customization, please refer to this tutorial.

ENABLE TASK AND CAMPAIGN

Once you’ve created your messages, do not forget to save your configuration and enable your task.

Then, enable your campaign on the Campaigns page.

Enable Campaign

4. Run PhoneBot to Mass DM Post Likers and Commenters on TikTok

To execute the campaigns, you need to use the PhoneBot software already installed on your Computer.

You can run your tasks from any of the first two tabs of the PhoneBot software (see image below). The first tab enables you to execute your whole campaign, which is to say, all the tasks configured in a particular campaign; whereas the second tab allows you to execute one specific task from a campaign. Make sure to choose the right campaign. Then just click on “Run”.

Run Campaign

For further and more detailed information on the campaign and task execution, please refer to this detailed tutorial.

Conclusion

If you were looking to set up a TikTok marketing strategy, now you hold the key to success. While people like and comment, you can place your product or service before them with some clicks. With PhoneBot you will see your business blossom at an incredible pace. 

Still not convinced? Sign up for free and test it yourself. Don’t wait and join the PhoneBot Generation.