Sending automated DM to Several Account Followers on Instagram

Social media platforms offer a panoply of opportunities to businesses. They represent nowadays the main marketing channels, as two-thirds of the world’s population spends hours of their daily lives on these platforms posting, liking, sharing, and commenting. The democratization of smartphones has accelerated the trend, to a point in which people interact on social networks even when commuting to work or doing groceries at the supermarket.

Wouldn’t it be extraordinary if your brand, your product, could be out there, talking to a fraction of all those people looking at their smartphones when riding the subway? We are sure you have been thinking about it for some time. You may be nonetheless wondering how expensive and time-consuming such a project could be. Luckily for you, our PhoneBot robot has the perfect tool to help you place your message right where your potential clients are.

Instagram Potential

Instagram has been with us since 2010. With over one billion monthly active users, it is without a doubt an ideal screen to display your product or service. It is important to note that two thirds of Instagram users are between the ages of 18 to 34. To put it in other words, the working-age population is well represented on Instagram. Consequently, this social network is a must in every marketing campaign.

Just like on Facebook, Instagram users tend to gather around subjects of interest. If you visit the Instagram page of Nespresso, you will certainly find people that own a Nespresso machine. There may also be people that don’t own one but are interested in the product. In any case, you can be absolutely sure people that are following Nespresso love coffee, particularly coffee capsules. If your brand produces coffee capsules, or perhaps sells coffee grains, you have just found your potential customers.

Now that you know where to find your customers, what if you could mass contact them? What if you could mass contact all the Nespresso followers to present your product? Naturally, we are not suggesting contacting them one by one. That may take forever. We mean, contacting them with one single click. PhoneBot was specially designed to do so. Our software will help you reach all those followers. All in one click.

1. The Instagram Account

Before even considering mass contacting account followers on Instagram, you naturally need to create an Instagram account. If you already have an account, you can skip this part. If you don’t have one yet, keep in mind that a freshly created account will need to be careful when sending numerous messages to other users. Any suspicious activity can trigger the Instagram spam alert.

1.1 The Instagram DM Limit per Day

There isn’t really a consensus on the maximum number of DMs a user can send per day. Some studies agree that this number varies between 50 to 100 for old accounts while being limited to a maximum of 50 for new accounts. To reach a bigger audience, it will necessary to have more than one Instagram account.

PhoneBot recommends sticking to 20 messages per day, so as to avoid any spam alerts. The safety of your Instagram account comes first.

2. Build a List of Influencers and/or Competitors

To start, you need to look on Instagram for the account of your competitors or influencers of your niche. You’re aiming at increasing your client base, therefore you need to find out where your potential customers are hanging out. Who else would be more interested in your product than the followers of your competitors or the influencers of your niche?

We assume you know who your competitors are. However, if you’re a newbie in the digital world, we suggest you do a Google search with the keywords of your activity. That way, you will find the blogs or Google ads of your competitors.

As for influencers, we recommend taking a look at platforms such as Talkwalker or Buzzsumo. Its analytics will provide you with a list of influencers based on specific keywords. For instance, if your business produces coffee grains, you may enter “coffee” in the Buzzsumo search tool and get these results.

Once you have found the targeted accounts, follow them in order to be able to contact their followers. Then copy and paste their URLs into a Google spreadsheet. Keep this document close, as PhoneBot will need it to execute your task.

3. Configure PhoneBot to Mass Message Account Followers on Instagram

3.1 Download and Install PhoneBot on Your Computer

If you haven’t installed PhoneBot yet, you can test it for free. There is a guide that explains step by step how to install it and a video knowledge base that describes the process from scratch. Our community forum, and live chat are at your disposal to help you whenever necessary. You can also contact us by WhatsApp or phone at +33767371715, or by email at

3.2 Configure the “Send DM to Instagram Account Followers” Task on PhoneBot

Once you have downloaded, installed, and correctly activated the PhoneBot software on your computer, you need to create a campaign and configure the desired task.

Create a new campaign

You can pick any name you want. Remember that a campaign is composed of one or several tasks.

Name your campaign

Then choose the desired task. In this case, select “Instagram Followers of Accounts” under Cold Messaging.

Another way to access the task is by using the left menu. There you will find all the tasks sorted by categories and platforms.

Make sure to choose the right task. If you accidentally click on the wrong one, you can unselect it at any time.


Once you land on the task page, you can start configuring all the details of the specific task.

As mentioned before, the message limit per day is a detail that should never be disregarded. We strongly recommend keeping to the PhoneBot limit of 20 messages per day.


Provide PhoneBot a Google spreadsheet containing the Instagram accounts’ URLs. We have previously seen how to find your competitors or influencers of your niche on Instagram. All you need to do is copy and paste the URL of your spreadsheet in the designated area.


PhoneBot proposes two types of messages: text and voice messages. In either case, you must set a specific series (until reply or without interruption). Keep in mind that you can write up to 4 messages.

Message type

If you want to send just one message, fill in the first text field. To send only two, complete the first and second text fields, and so forth.

Message text field

If you prefer to send a voice message, provide the URL of the MP3 file uploaded to Google drive. When creating your audio, keep in mind to start talking ten seconds after the launch of the registration. In others words, do not start speaking until the tenth or eleventh second.

Voice message

For further and more detailed information regarding message customization, please refer to this tutorial.


Once you’ve created your messages, do not forget to save your configuration and enable your task.

Then, enable your campaign on the Campaigns page.

Enable Campaign

4. Run PhoneBot to Mass Message Account Followers on Instagram

To execute the campaigns, you need to use the PhoneBot software already installed on your computer.

You can run your tasks from any of the first two tabs of the PhoneBot software (see image below). The first tab enables you to execute your whole campaign, which is to say, all the tasks configured in a particular campaign; whereas the second tab allows you to execute one specific task from a campaign. Make sure to choose the right campaign. Then just click on “Run”.

Run Campaign

For further and more detailed information on the campaign and task execution, please refer to this detailed tutorial.

5. How to Scale Your Instagram Mass Messaging Campaign?

To protect the integrity of your Instagram account, PhoneBot limits the DMs sent per day to 20. It is our duty to protect your account from being blocked.

PhoneBot offers you nonetheless 2 possibilities to raise the number of daily sent messages.

Buying Another PhoneBot License

Our gold license allows you to connect up to 10 smartphones on one computer. That means you can send up to 200 messages per day. To further scale your campaign, you will need to buy several gold licenses. Keep in mind that you can only use one computer per license.

Developing an Affiliate Network

If you create an affiliate program for your products or services, you will work with affiliates. You can ask them to invest in a PhoneBot bronze license (for 1 smartphone) in order to automate their tasks, or you can buy them the license. Imagine you manage to hire 100 affiliates that will automate the mass messaging task to promote your business. That’s what rapid growth looks like!


PhoneBot offers you the possibility to deliver your message to your potential customers without investing tons of money in advertising. We hope this tutorial helps you reach your future clients and boost your business.

Still not convinced? Sign up for free and test it yourself. Don’t wait and join the PhoneBot Generation.