Sending a Message to Several Instagram Influencers at Once
If you’re willing to explore influencer marketing, you’ve come to the right place. Creating a presence on Instagram has become really hard these days due to the incredible growth of the platform. Businesses find it difficult to reach their audiences in the labyrinth of videos and posts, and many marketing campaigns fail because of little misconceptions. This is where influencers enter into the game.
Over the past five years, Instagram users have multiplied by ten. The astonishing expansion of the platform explains the influence it has nowadays on consumers’ decisions. Influencer marketing shows its true potential in this social media, where teens trust more Instagram influencers than regular celebrities. Millennials see influencers not only as role models but also as people that truly understand them. With such a power of persuasion, it’s no wonder why luxury brands, sports clothing, and beauty brands are now the main investors in influencer marketing on Instagram.
Why not put your brand out there? Reaching out to influencers could be a great way to place your product or service on this platform.
Instagram Influencers Potential
According to statistics, 93 % of marketers use influencer marketing. They also agree that influencer marketing is effective in increasing conversion. In this regard, Instagram is the main social media for influencer marketing. The constant evolution of the platform and the numerous features it offers to keep the audience engaged and interested.
Do you know that about half of consumers make a decision based on an influencer’s suggestion or opinion? Almost a third of Instagram users are comfortable with sponsored content. Moreover, many consumers purchase a product after seeing it on Instagram or YouTube. Now you get why there are so many videos of girls in bikinis promoting energy drinks. Influencer marketing has become a key strategy to attract new leads and increase sales quickly. Thanks to this dynamic, influencer marketing is growing even faster than digital ads.
Influencers could help a brand not only develop a new audience but also build trust, as influencers’ credibility is strong among its followers. Can you imagine all your brand could achieve in the hands of an influencer? A single video could multiply your sales and improve your brand’s presence in the market.
Although contacting influencers could seem as easy as sending a message. To put your product or service out there you may need to reach out to hundreds of influencers. Since the enterprise promises to be challenging, PhoneBot puts at your disposal a tool that will make things so much simpler. In the next lines, you will discover how to mass DM Instagram influencers with four simple steps.
1. The Instagram Account
Before even considering mass contacting influencers on Instagram, you naturally need to create an Instagram account. If you already have an account, you can skip this part. If you don’t have one yet, keep in mind that a freshly created account will need to be careful when sending numerous messages to other users. Any suspicious activity can trigger the Instagram spam alert.
1.1 The Instagram DM Limit per Day
There isn’t really a consensus on the maximum number of DMs a user can send per day. Some studies agree that this number varies between 50 to 100 for old accounts while being limited to a maximum of 50 for new accounts. To reach a bigger audience, it will necessary to have more than one Instagram account.
PhoneBot recommends sticking to 20 messages per day, so as to avoid any spam alerts. The safety of your Instagram account comes first.
2. Build a List of Influencers
To start, you need to look on Instagram for influencers’ accounts of your niche. You’re aiming at increasing your client base, therefore you need to find out where your potential customers are hanging out. Who else would be more interested in your product than the followers of the influencers of your niche?
You can find influencers’ accounts by performing a simple Instagram search and looking for people with numerous followers. For instance, if you are in the coffee grains business, you can insert “coffee” as your keyword.
However, this method could be tedious and ineffective. That’s why we recommend taking a look at platforms such as Talkwalker or Buzzsumo. Its analytics will provide you with a list of influencers based on specific keywords. If we perform the same search as before (“coffee” as a keyword) the Buzzsumo search tool will give the results below.
Once you have found the targeted influencers’ accounts, follow them in order to be able to contact them. Then copy and paste their URLs into a Google spreadsheet. Keep this document close, as PhoneBot will need it to execute your task.
3. Configure PhoneBot to Bulk DM Influencers on Instagram
3.1 Download and Install PhoneBot on Your Computer
If you haven’t installed PhoneBot yet, you can test it for free. There is a guide that explains step by step how to install it and a video knowledge base that describes the process from scratch. Our community forum, the live chat are at your disposal to help you whenever necessary. You can also contact us by WhatsApp or phone at +33767371715, or by email at support@phonebot.co.
3.2 Configure the “Send DM to Instagram Influencers” Task on PhoneBot
Once you have downloaded, installed, and correctly activated the PhoneBot software on your computer, you need to create a campaign and configure the desired task.
- On the PhoneBot dashboard, create a campaign and name it.
You can pick any name you want. Remember that a campaign is composed of one or several tasks.
Then choose the desired task. In this case, select “Instagram Influencers” under Influencers.
Another way to access the task is by using the left menu. There you will find all the tasks sorted by categories and platforms.
Make sure to choose the right task. If you accidentally click on the wrong one, you can unselect it at any time.
THE MESSAGE DAILY LIMIT
Once you land on the task page, you can start configuring all the details of the specific task.
As mentioned before, the message limit per day is a detail that should never be disregarded. We strongly recommend keeping to the PhoneBot limit of 20 messages per day.
THE TARGETS
There are two different methods to provide your targets.
The easiest and fastest way consists in a Google spreadsheet containing a list of keywords related to your niche. Just copy and paste the URL of the spreadsheet in the corresponding field. PhoneBot will then search for Instagram influencers with your keywords. Moreover, you can filter the targeted influencers by number of followers. Keep in mind that the more followers an influencer has, the more potential customers you could attract.
The most accurate way is the one we covered before. That is to say, a Google spreadsheet with the URLs of the targeted influencers’ accounts. Just copy and paste the URL of the aforementioned spreadsheet in the corresponding field. In this case, you don’t need to specify a minimum number of followers.
THE MESSAGE
Next, choose the kind of message you prefer. PhoneBot proposes two types of messages: text and voice messages. In either case, you must set a specific series (until reply or without interruption). Keep in mind that you can write up to 4 messages.
If you want to send just one message, fill in the first text field. To send only two, complete the first and second text fields, and so forth.
If you prefer to send a voice message, provide the URL of the MP3 file uploaded to Google drive. When creating your audio, keep in mind to start talking ten seconds after the launch of the registration. In others words, do not start speaking until the tenth or eleventh second.
For further and more detailed information regarding the message customization, please refer to this tutorial.
ENABLE TASK AND CAMPAIGN
Once you’ve created your messages, do not forget to save your configuration and enable your task.
Then, enable your campaign on the Campaigns page.
4. Run PhoneBot to Bulk DM Influencers on Instagram
To execute the campaigns, you need to use the PhoneBot software already installed on your Computer.
You can run your tasks from any of the first two tabs of the PhoneBot software (see image below). The first tab enables you to execute your whole campaign, which is to say, all the tasks configured in a particular campaign; whereas the second tab allows you to execute one specific task from a campaign. Make sure to choose the right campaign and device. Then just click on “Run”.
For further and more detailed information on the campaign and task execution, please refer to this detailed tutorial.
5. How to Scale Your Instagram Mass Messaging Campaign?
To protect the integrity of your Instagram account, PhoneBot limits the DMs sent per day to 20. It is our duty to protect your account from being blocked.
PhoneBot offers you nonetheless 2 possibilities to raise the number of daily sent messages.
Buying Another PhoneBot License
Our gold license allows you to connect up to 10 smartphones on one computer. That means you can send up to 200 messages per day. To further scale your campaign, you will need to buy several gold licenses. Keep in mind that you can only use one computer per license.
Developing an Affiliate Network
If you create an affiliate program for your products or services, you will work with affiliates. You can ask them to invest in a PhoneBot bronze license (for 1 smartphone) in order to automate their tasks, or you can buy them the license. Imagine you manage to hire 100 affiliates that will automate the mass messaging task to promote your business. That’s what rapid growth looks like!
Conclusion
Influencer marketing is a perfect strategy to increase awareness and improve sales. The expansion of Instagram makes influencer marketing on this platform a must in every marketing campaign. Now that you have the tools to contact several Instagram influencers at once, do not postpone your brand’s growth.
Still not convinced? Sign up for free and test it yourself. Don’t wait and join the PhoneBot Generation.
